CREATIVE DIRECTION AND EDITORIAL
NBC Creative Partnerships was looking to bring a new perspective to their brand sponsored content for The Voice. Somatic helped to develop an updated approach alongside NBC’s internal creative team – a series of kinetic and rhythmic spots that blend an user generated vibe with high end production to engage the SnapChat / POV generation. Traditionally, story in this type of content is told through a standard sit down interview. What we wanted to emphasize was the idea of taking these interviews off the couch, to create moments that feel spontaneous and authentic. Check out the 2 broadcast spots below, as well as a graphics piece used for social promotions by The Voice and Toyota.